Thursday, August 31, 2017

Issue Number: 521

E-Commerce in Indonesia: Market Prospects

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Overview If you had to name one single Indonesian business sector that is currently hogging the spotlight due to its rapid growth and market penetration, then it would have to be electronic commerce (“E-Commerce”). Over the course of the last decade, E-Commerce has posted an astonishing growth rate of 17% in Indonesia, and this expansion has ultimately shifted the mindset of businesses here, which are now becoming increasingly digitally minded in their outlooks as a consequence.[1]   In its 2016 report, McKinsey predicted that the digital sector would be making an annual $150 billion contribution to the national economy by 2025....

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